National wholesaler JJ Foodservice has announced that all of its eleven branches are now MSC-certified and meet the science-based requirement for sustainable fishing.

The MSC is the world’s leading eco-label for sustainable fish and seafood. Any fish with the MSC label can be traced back to a sustainable source.

Group General Manager at JJ Foodservice, Terry Larkin, said, “People care about where their food has come from, so we are making it easy for food outlets to choose products that have been caught by fishermen using sustainable methods.”

Caterers can search ‘MSC’ on the JJ Foodservice website to find the MSC-certified product range available at their local branch.

Supporting the Supply Line

JJ’s is further supporting the fish and seafood food sector by offering credit to customers and ensuring that trawler owners are paid on time and at a fair price.

“Rising fish and potato prices mean that fish and chip shops face a particularly competitive trading environment. Some suppliers to the sector offer customer credit from their own business, which can potentially slow down payments to trawlers”, said Terry.

JJ offers customers up to 56 days interest-free credit on up to £50,0000 with the JJ Foodservice Mastercard – a third party is used to manage the credit.

“This means our cash flow remains strong and we can pay all our trawlers early,” said Terry.

Ends

JJ Foodservice Boosts Sustainability with MSC Certification
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